Marketing Plan - 3129 Words

Marketing Plan Sakae Sushi 1.0 Introduction With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgood.html) 1.1 History Sakae Sushi is the flagship brand of Apex Pal International Ltd. Our first outlet was established in September 1997 at Raffles Place, in the heart of Singapore’s financial district.†¦show more content†¦So it will attract many customers. Sakae Sushi service is also special, it use computer system to take order, this can save time for customers and it also can improve efficiency. For the service convenience, each table is equipped with its own hot water tap so that people can have freshly steeped green tea any time they want. 2.2 Weaknesses Weaknesses are attributes of the organisation that are harmful to the achievement of the objective. (http://www.bookrags.com/wiki/SWOT_analysis) 2.2.1 It does not advertise Advertising is one of todays hottest fields in marketing. Description or presentation of a product, idea, or organisation, in order to induce individuals to buy, support, or approve of it. (http://www.investorwords.com/129/advertising.html) Sakae Sushi does not place great emphasis on advertisements. Alternately, they are considered to be non-aggressive in their promotional companies. Obviously, compared to other sushi shops propaganda is not enough. The following qualities about the disadvantages of not advertising can be noted. One of them is that the customers can not receive the new messages immediately. The Sakae Sushi motives for purchasing the products will not be publicly understood. Second is about the pervasiveness. Advertising is pervasive medium that permits the seller to repeat a message many times. It also allows the buyer to receive andShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Women Activists Essay example - 1126 Words

In American history women were not given as many rights as men were. They were treated unfairly because of their gender. Throughout American history there were American women who took a stand and fought for women’s rights. Who were some American women right’s activists in American History that stood up for themselves and other women in throughout America? One women activist was Susan Brownell Anthony who was born February 15, 1820 in South Adams, Massachusetts (â€Å"Susan B. Anthony†). Susan B. Anthony was a great woman who was determined to change women’s rights. For example, there is a quote that states, â€Å"Susan B. Anthony dedicated her life to the cause, the woman Suffrage Movement† (qtd. in â€Å"Susan Brownell Anthony†). Through Susan’s life†¦show more content†¦Susan was part of finding the Nation American Woman’s Suffrage Association in 1890 that had focused on a nation amendment that would secure women the vote (â€Å"Susan Brownell Anthony†). She was president until 1900 (â€Å"Susan Brownell Anthony†). She also wrote and published a book. â€Å"The History of Woman Suffrage† was complied and published by Susan B. Anthony, along with Elizabeth Cady Stanton and Matilda Joslyn Gage which consisted of four volumes (Susan Brownell Anthony). The last major thing Susan B. Anthony did was she founded the International Woman Suffrage Council in 1904 and the International Council of Women in 1888 which brought international attention to suffrage (â€Å"Susan Brownell Anthony†). Susan B. Anthony was an accomplishing woman who â€Å"Led the only non-violent revolution in out country’s history—the 72 year struggle to win women the right to vote† (qtd. in â€Å"Susan Brownell Anthony†). Another women’s rights activist would be Elizabeth Cady Stanton. A quote about what Elizabeth did as a women’s rights activist would be †Å"While Elizabeth Cady Stanton is best known for her long contribution to the woman suffrage struggle, she was also active and effective in winning property rights for married women, equal guardianship of children, and liberalized divorce laws† (qtd. in Elizabeth Cady Stanton†). Elizabeth was born November 12, 1815 in Jamestown, New York (â€Å"Elizabeth Cady Stanton Biography†). Many women rights activists areShow MoreRelatedWomen as Abolitionists and Activists Essay1502 Words   |  7 PagesWomen have always been fighting for the rights of others and rights for themselves; they’ve stated time after time that everyone should be equal. Equality in America meant everything to women; equality between whites and blacks, Native Americans and whites, and women and all of America. â€Å"There is a great stir about colored men getting their rights, but not a word about the colored women; and if colored men get their rights, and not colored women theirs, you see the colored men will be masters overRead MoreWorld Traveler, Women s Health Activist1201 Words   |  5 PagesWorld traveler, women’s health activist, leader in an international organization; all of these things can be used to characterize Judith Timyan of Durham, North Carolina. Timyan works with an organization called FHI360, located in Durham, North Carolina where she currently resides though it is not where she spends most of her time. The world traveler does exactly that, travels the world. She and her husband, David, spend most of their time traveling around the world due to his job with the federalRead MoreThe Guerilla Girls Are A Women s Activist Art Group Essay2159 Words   |  9 PagesThe Guerilla Girls are a women’s activist art group. They are masked women who came together to make change in the world of art and women’s involvement in society. GG emerged in 1985 and still are active today in New York after 30 years of the emergence of the group. T he Guerilla Girls used posters with real statistics to show awareness of sexism in the art world and the discrimination of women in politics as well as in the mass media. The Guerrilla Girls spread awareness of sexism in art, discriminationRead MoreAngelina Grimke Weld : American Women Rights Activist, Abolitionist And A Leader Of The Women1535 Words   |  7 PagesAngelina Grimkà © Weld was an American women rights activist, abolitionist and a leader of the women suffrage movement. She was born in 1805 and spent most her life as an advocate for women rights in the United States. Her most notable works were realized when her article appeared in the local dairies in 1836. In 1838, she notably gave a speech to other abolitionists in Pennsylvania (Weld). The speech was an act of courage since there were protesters outside the hall who were hurling stones. Her speechRead MoreAfrican American Women Have A Long History Of Being Political Activists958 Words   |  4 PagesAfrican Americ an women have a long history of being political activists. African American foremothers, such as: Frances E.W. Harper, Maria Stewart, Sarah Mapps Douglass, Sarah Parker Remond, Harriet Jacobs, Mary Ann Shadd Cary, and Ida B. Wells were fighting for racial, social, and gender equality since slavery and the Emancipation Proclamation. Whether it is in print culture or in public culture African American women have continuously protested the treatment of African Americans and women in AmericaRead MoreWomen s Empowerment Organization For Women1492 Words   |  6 Pagesand the world. The organization believes that by building a community for women to be seen, heard and belong they are giving women something bigger than themselves to stand for and creating a healthier and more powerful society. I Am That Girl serves as a â€Å"safe space† for women through over 170 chapters worldwide reaching over 5 million people. The organization addresses the emotional, mental and physical well being of women both individually and as a gender, and by doing so raises the questions:Read MoreFeminism : A Studies Of Feminism1559 Words   |  7 PagesFeminism became a hot topic in 21th century, but anyone know what is Feminism means? Definition on Macmillan Dictionary says, Feminism is the belief that women should have the same rights and opportunities as men. As the abstraction, Feminism is an ideology. As the aim of Feminism is to establish and defend for equal political of gender double standard. Women have their own social right as men do, they are not have to stay at home and clean the house, they can go to work, they can have education, they canRead MoreFeminism : A New Form Of Rage From Modern Women s Right Activists1105 Words   |  5 Pages No â€Å"Slut† for Feminism Recent massive transnational protests named â€Å"Slutwalk† have marked a new form of rage from modern women’s right activists, stirring varied societal objections from both men and women towards feminists. From a defiant display of a thousand women dressing in underwear and fishnets storming down the streets of Toronto, to public declarations from well-known feminists stating they will never fight for the right to be called sluts, the re-appropriation of the word â€Å"slut† cannotRead MoreIslamic Freedom Of Choice Under The Islamic Charter940 Words   |  4 PagesIslamic feminism can be defined as women who advocate for their rights, gender equality, and social norms under the framework of Islam. Rooted in Islam, the movement’s pioneers have also utilized secular, Western, or otherwise non-Muslim feminist discourses. Advocates in the movement seek to highlight the deeply rooted teachings of equality in religion and encourage a questioning of the patriar chal interpretation of Islamic teaching through the Qur an, hadith and sharia towards the creation of aRead MoreAnalysis Between Old World and New World Gender Roles Essay1222 Words   |  5 Pages Throughout American history, women, have been discriminated against and did not receive the same political as well as social rights as men since America was heavily a patriarchal society. Although women were still not on the same level of power as men in America, when women began to actually make social and political advancements in the early 20th century, their newfound liberty exceeded the independence that women of Old World cultures received and this if evident in the book Breadgivers Anna

Essay about Characteristics and behaviors of an effective...

Characteristics and Behaviors of Effective Counseling The purpose of this paper is to analyze counselor behaviors and characteristics utilizing a case study from the COUN 6100 learning resources (n.d.). The first section will include aspects of the counselor’s responses I find to be effective. The next will examine areas where I see the counselor’s interactions as ineffective. The final section will feature an overview of how the factors in the preceding sections might impact the case study session. Effective Characteristics and Behaviors Levitt (2001) stresses active listening as a key element of successful counseling interactions. This listening style includes a number of verbal and nonverbal skills that give the client a sense of†¦show more content†¦He uses this planning summary as a way of closing their time together. Ineffective Characteristics and Behaviors Sheperis and Ellis (2010) describe the informed consent process and intake as an important part of establishing the structure and boundaries of the client relationship. In this scenario, the counselor asks some intake questions but neglects to cover the informed consent information regarding confidentiality limits. In bringing this up at the end of their meeting, the counselor may create anxiety for the client that can’t be addressed as the session is ending. Earlier in the session, the client became upset at the counselor’s closed question regarding threatening behaviors. The counselor then uses threatening behaviors as a reason to break confidentiality when discussing informed consent. This could have a negative impact on the client’s trust in the therapist and generate fear that may negatively impact the relationship. Cooper (2010) states that developing rapport with a client is critical to a successful relationship. While a counselor is always listening for client comments or ideas that might be challenged as the relationship grows, the foundation should be in place before this challenging happens (Levitt, 2001). In this case study, the client discloses several difficult things related to his wife’s perceptions of their relationship. The counselor challenges him each time with aShow MoreRelatedEssay Characteristics and Behaviors of Effective Counseling1190 Words   |  5 Pages Characteristics and Behaviors of Effective Counseling Characteristics and Behaviors of Effective Counseling In order for the counseling process to be effective for the client the characteristics and behaviors of the mental health counselor must be effective. To be an effective mental health counselor the process must include both the art and science of helping clients when they struggle. This paper will address both effective and ineffective characteristics of the given transcriptRead MoreCounselor Beware Of Ethical Sovencies1260 Words   |  6 PagesCounselor Beware of Ethical Sovencies There are different outlooks that are perceived when an individual has chosen counseling as a career. People tend to ask, â€Å"why do you want to deal with other people’s setbacks. There are those that choose the career of being a counselor that maintain a sense of compassion for others, while maintaining the professional guidelines of ethics. Effective counseling is a two-way street. It takes a cooperative effort by both the person receiving counseling andRead MoreEssay on Traits of an Effective Counselor1065 Words   |  5 PagesCounselor characteristics are also an important part of the therapeutic dynamic. As the case study demonstrates, the professional counselor began with a good rapport and empathy. I believe the session was effective because the client and the counselor worked together with re-evaluating how the client was going to improve his circumstances. In this case study, the counselor establishes a good relationship and empathy with the client, which allows him to be completely honest about his thoughts andRead MoreCharacteristics of Effective Counseling654 Words   |  3 PagesWhat personal qualities or characteristics might enhance someones ability to be an effective individual and group counselor? Clearly, compassion, caring, and genuine concern are all prerequisites for effective counseling. Yet there are also specific subsets of characteristics, traits, attitudes, beliefs, values, behaviors, and experiences that help a counselor become more effective for their clients. These characteristics differ according to whether the counselor operates in primarily an individualRead MoreCharacteristics Of An Effective Counselor1340 Words   |  6 Pages Characteristics of an Effective Counselor Desirà ©e M. Ericksen Liberty University â€Æ' Abstract This paper reviews four published papers and/or studies that have researched the characteristics of effective counselors. Each of the papers/studies list their own set of characteristics, but share a common thread of empathy, compassion, warmth, genuineness and emotional stability. After reviewing each paper and research study, additional analysis was applied to the above five characteristics with theRead MoreAn Effective Substance Abuse Counselor1268 Words   |  6 PagesTo become an effective substance abuse counselor, there are six key points which include: knowing the principles of MI, being able to help strengthen a client’s coping skills, being able to utilize OARS, understanding Thomas Gordon’s Twelve Roadblocks, being knowledgeable about drugs, and having knowledge of assessing and Individualizing Evidence Based Treatment Plans. An effective substance abuse counselor needs to utilize the OARS. The OARS acronym includes: open-ended questions, affirmationsRead MoreEssay about Characteristics of an Effective Counselor1693 Words   |  7 Pagesï » ¿ Characteristics of the effective counselor April R. Tessmer Liberty University Author Note I d like to acknowledge the wonderful help that I received from one of the finest professors at Liberty University Online. I am very grateful to you, Dr. McCarthy, who provided me with the much needed suggested improvements and gave me the tools to complete this research paper. Thanks! Abstract The characteristics that make up an effective counselor are the personality traitsRead MoreEvaluation Of An Effective Treatment Plan985 Words   |  4 Pagesclient was suffering from. Counselor agreed with community social worker that client exemplifies characteristics of Agoraphobia. The key characteristic that was identified in client’s behavior was that she does not leave her home. Client has a fear of being in public places. Client depends on her granddaughter to do all of her out of the home errands. After a multitude of characteristics were identified, intervention/treatment plan can be developed. Client alongside counselor will work together to developRead MoreTherapeutic Approaches Provide Counselors With Different Ways Of Addressing Issues1295 Words   |  6 PagesTherapeutic approaches provide counselors with different ways of addressing issues. Each approach provides a different perspective and thus a different way of looking at a problem. Some of these approach es include experiential and relationship-oriented therapies and cognitive behavioral approaches. Gestalt therapy focuses on awareness of our experiences in the here and now. Behavior therapy focuses on behavior and solving specific behavior problems. Cognitive behavior therapy emphasizes how our thoughtsRead MoreProfessional Identity Paper1699 Words   |  7 Pagesï » ¿ The Professional Identity of a Counselor-in-Training COUN5004 The Professional Identity of a Counselor-in-Training What is professional identity? Is it the philosophies that a professional holds regarding their profession? Is it the roles and characteristics that are required in a listing of their job description? Or is it related to the resources available for a working professional to continually develop their skills within their profession? Professional identity is all of these

Nathaniel Essay Example For Students

Nathaniel Essay Nathaniel is a magicians apprentice. All apprentices live in their masters homes and their masters teach them magic, how to summon demons, and provide schooling for their apprentices. The also pick a name for them. The name is so that a magician or demon doesnt find out what a persons birth name because knowing someones birth name is a source of power to an enemy. Now to the story. The story starts when Nathaniel is selected to be an apprentice to Mr. Arthur Underwood. He trains Nathaniel, only he doesnt realize that Nathaniel is brighter than he looks. When Nathaniel is ten, he finishes all the books that his master said would keep him until he was twelve. At the age of ten, Nathaniel meets the villain of the story, Simon Lovelace. His master takes the liberty of showing him off to the other magicians. Simon questions Nathaniels smarts, and proves that Nathaniel is smart. Nathaniel answers all the questions correctly, but that ticks Simon off. Then, Simon puts a spell on Nathaniel, and embarrasses himself and his master. Since then, Nathaniel has been focused on revenge. When he turns twelve, he summons a demon called Bartimaeus. Nathaniel charges him to steal the Amulet of Samarkand. Little does Nathaniel know that Simon was planning to use it to overthrow Mr. Rupert Devereaux, the Prime Minister, and the rest of the government. One day, Nat haniel charged Bartimaeus to spy on his master in the study, but Nathaniel is called down to the study to talk to his master, exactly where Bartimaeus is. Mrs. Underwood uses Nathaniel because thats his name, but its also his birth name. Bartimaeus hears it and thinks its his second name, but in the study, Mr. Underwood schedules a day for his official Naming. Bartimaeus is thrilled to hear this because whatever punishment Nathaniel uses, he can just direct it back at Nathaniel. Nathaniel threatens with a spell that confides Bartimaeus in a tin and Bartimaeus eventually backs down. A couple of days after Nathaniel was Named, Mr. Underwood, family, Named apprentices, and other ministers are invited to Parliament for a gathering. Now Nathaniel is officially name John Mandrake. At the gathering, an attack is carried out by a group of people that call themselves the Resistance. The Head of Internal Affairs, Mr. Underwood, is really upset about this attack because he is supposed to be in charge of the finding and stopping the Resistance. Nathaniel is upset, but has better things to do. Nathaniel makes Bartimaeus to spy on Lovelace. Bartimaeus runs into a messenger imp and reads a letter addressed to Sholto Pinn. Bartimaeus goes to the shop owed by Sholto Pinn and tries to get more information on the Amulet, but gets caught and is taken to the Tower of London. There he is questioned and put in a prison specially designed for demons. Bartimaeus escapes with the help of Farqual and Jabor, Lovelaces servants. Bartimaeus loses the servants and goes back to Nathaniel, only to find that Nathaniel has gotten into real trouble with his master. Nathaniel got caught spying and his master was mad, furious more like it, and gets interrupted when Simon shows up at his door. Simon demands to know where Mr. Underwood hid the Amulet, but Underwood doesnt know what Simon is talking about. Simon keeps asking whether he can see Underwoods study. Finally Underwood gives in. During all this, Bartimaeus helps Nathaniel to escape. Despite the djinnis warning, Nathaniel goes down to the st udy and confesses. Simon sends one of his servants to kill everybody in the house and burn it down. Nathaniel gets away, only with difficulty. Thus ends Mr. and Mrs. Arthur Underwood. Nathaniel goes into hiding and begins to plan out his revenge. Bartimaeus helps him by what he found out about Simon and Lovelace. Nathaniel asks Bartimaeus to go and scout a way to get to the conference that Simon is holding outside of London. .ua01e9851a9a0ce1d5b5b89bbb912676b , .ua01e9851a9a0ce1d5b5b89bbb912676b .postImageUrl , .ua01e9851a9a0ce1d5b5b89bbb912676b .centered-text-area { min-height: 80px; position: relative; } .ua01e9851a9a0ce1d5b5b89bbb912676b , .ua01e9851a9a0ce1d5b5b89bbb912676b:hover , .ua01e9851a9a0ce1d5b5b89bbb912676b:visited , .ua01e9851a9a0ce1d5b5b89bbb912676b:active { border:0!important; } .ua01e9851a9a0ce1d5b5b89bbb912676b .clearfix:after { content: ""; display: table; clear: both; } .ua01e9851a9a0ce1d5b5b89bbb912676b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua01e9851a9a0ce1d5b5b89bbb912676b:active , .ua01e9851a9a0ce1d5b5b89bbb912676b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua01e9851a9a0ce1d5b5b89bbb912676b .centered-text-area { width: 100%; position: relative ; } .ua01e9851a9a0ce1d5b5b89bbb912676b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua01e9851a9a0ce1d5b5b89bbb912676b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua01e9851a9a0ce1d5b5b89bbb912676b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua01e9851a9a0ce1d5b5b89bbb912676b:hover .ctaButton { background-color: #34495E!important; } .ua01e9851a9a0ce1d5b5b89bbb912676b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua01e9851a9a0ce1d5b5b89bbb912676b .ua01e9851a9a0ce1d5b5b89bbb912676b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua01e9851a9a0ce1d5b5b89bbb912676b:after { content: ""; display: block; clear: both; } READ: Antigone The Tragic Hero of EssayGetting bored, Nathaniel goes out and explores the streets and meets a paper boy called Stanley. Carrying his scrying glass, the boy and his friend, Fred, steal it and take it to a girl named Kitty. Nathaniel figured out that he just had an encounter with three of the members of the Resistance. Bartimaeus comes back and is escorts Nathaniel to the conference building where they sneak in and find their way to the conference room.