Marketing plan for Aleve

Marketing plan for Aleve Using Aleve now that Vioxx and Bextra have been taken off the market Company overview Aleve is a drug that is produced by Bayer HealthCare LLC. This company operates all over the world. It has its headquarters in Leverkusen Germany. The company operates in over a hundred countries in the world and employs over a hundred and ten thousand individuals throughout its channels of operation (Mackenzie, 2011b, para.2). The company deals in a variety of products that are further grouped into different divisions.Advertising We will write a custom research paper sample on Marketing plan for Aleve specifically for you for only $16.05 $11/page Learn More These include Animal health, Pharmaceuticals, Consumer Care and Medical care (Mackenzie, 2011a, para.1). The headquarters of these divisions are located differently. The division of Pharmaceuticals and Animal health are based in Germany whereas those of consumer car and medical care are found in the US, (Bayer Healthcar e, 2011b, para.1). Aleve is a product in the consumer care category. The company makes use of the local companies in the different parts of world where it has its establishment to help in product distribution. These local companies liaise with the local authorities and other regulators to ensure that the company operates within the legal procedures for business. Executive summary of a marketing plan Bayer HealthCare LLC is a company that deals in a variety of health products for human and animals as well (Mackenzie, 2011b, para.1). The company was established in 1863 by Friedrich Bayer and Johann Friedrich Weskott as a dyestuff factory. The company has seen various developments to be the current dealer in health products. The company’s clients are human patients as well as animal keepers. It currently deals in a range of products that are doing well in the market. The company had massive sales in the last financial year. The best sold product last year was Betaferon ®/ Beta seron ® with sales of about â‚ ¬1206 million (Bayer healthcare, 2011a). Aleve was one of the twenty best selling products of the company last year with total sales of â‚ ¬273 million (Bayer healthcare, 2011a). The company has been out to provide quality health care products for human and animal health. It has been the concern of the management to provide products that conform to health requirements as provided by legislation on health matters. This is aimed at positioning their products well above the others in the markets. To improve on the overall sales, the company has made improvements on certain products in the consumer care division. The new products will be available in qualities and quantities that are considered improvements on the previous product.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company shall adopt a marketing strategy that will be u sed to expos the new product in the market and increase sales. The plan will go for one year after which it may be adopted depending on the performance. Description of the target market Aleve is in a pharmacological class of drugs called non-steroidal anti-inflammatory drugs (NSAIDs). Aleve is used to relieve pain and inflammation of the body tissues. Aleve can be used for minor aches, pains, or fever. It is appropriate for the managing pain in arthritis, tendonitis, menstrual camps, gouts, and many others (Drugs.com, 2011, para.2). Thus, the targeted customers for the products are the individuals with such problems. The dosage for this product also differs depending on the nature of the health problem to be managed. Aleve drug has side effects and it is not recommended for use by some groups of individuals. These include young children, pregnant mothers, and nursing mothers. These groups are not included in the target market. The drug is also not recommended for use by individuals with history of heart problems, stroke, high blood pressure, liver or kidney disease, asthma, or bleeding disorder. These individuals may use the drugs under the directions of a physician (Drugs.com, 2011, para.7). Due to the probable side effects even on the recommended users, there is a need to take the dosage as directed by the physician. The medication should not be taken in large quantities and neither should it be used for a long period. In the event that the drug has to be used for a long time, there is need to consult with the doctor who will check if there are side effects following the prolonged use of the drug. Description of the competitors Competition in consumer care products is intensified by factors like the prices of the drugs, their availability to the customers, their suitability and effectiveness in pain relief, and their side effects on the users. Some of the key competitors include Pfizer, Johnson Johnson, and BASF SE among others (Mackenzie, 2011b, para.3). T he companies would always want to medical drugs that have little or no side effects on the users.Advertising We will write a custom research paper sample on Marketing plan for Aleve specifically for you for only $16.05 $11/page Learn More The contraindications will also limit the individuals who would use the drugs thereby narrowing the market. The dosages of the different drugs also differ among individuals. This necessitates packaging in different sizes to accommodate all the users. The company that issues products in varying sizes will have a better market than the others with fixed package sizes will. Several health products were available that can be used for the relief of pain just like Aleve. Vioxx, Celebrex and Bextra fall in a category of drugs called Cox-2 inhibitors. These fall in a broader category termed as Non-Steroidal anti-inflammatory drugs (NSAIDs) that also include Aleve (Drugs.com, 2011, para.1). Fortunately, some of these products have been eliminated in the market following the adverse side effects that they had on the users. Some of the drugs that have been eliminated in the market had fixed packages that were to be used by every individual regardless of the level of the pain and other factors like body weight that determine dosage. Drugs like Bextra were associated with serious side effects like severe skin reactions that would result into deaths (Cohen, 2004, para.4) the drug is also contraindicated on the individuals who are allergic to sulfa drugs. The drugs have been found to be no better than the old NSAIDs. Drugs like Bextra came in one size that was to be used for everyone. This is different from the older NSAIDs that came in different sizes. It is important to recognize the fact that contraindications of drugs have a high association with the dosage. The contraindication can be reduced by using the lowest dosage that is allowed (Cohen, 2004, para.7). This is achievable if there are smaller packs of the drugs. With the differential packaging, individuals are able to get the lowest dosage for the relief of their pain and inflammation. Description of product or services The company has understood the changing trend in the market for the consumer care product. It has noted some of the weaknesses that saw some competing products being withdrawn from the market. Drugs like Celebrex had effects similar to Vioxx and Bextra creating a possibility of withdrawal as well. The company has improved on its manufacturing processes to reduce the contraindications of the drugs.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company produces various brands of Aleve (Naproxen) namely Aleve, Anaprox, EC-Naprosyn, Naprelan, and Naprosyn (Drugs.com, 2011). However, the company has opted to center more on the production of two main brands Anaprox and Naprosyn. The drugs will only be available as tablets. Due to the differential needs of the users, the two brands shall be provided in varying sizes. The sizes will be 200mg, 300mg, or 400mg. The smallest size is a reduction of the initial tablets that were 220g. The physiological effects of the drugs have been fully established and the drugs could be obtained over the counter. Cases of minor aches and pain can be managed by the drug without a prescription from the doctor as long as the user follows the directives that accompany each package. However, there are certain individuals who have to consult a physician even for the management of a minor ache by these drugs. These include individuals who have history of a heart problem, hypertension, asthma, stroke, respiratory problems, or other related disorders. The drug need not be used by patients who have undergone some surgical operation related to the heart and neither should the drugs be used before such operations. All conditions under which the drugs cannot be used are provided as user directives attached to the packs of the drugs. Marketing budget The current products to be promoted in the market are improvements on the previous products that the company has been dealing in. To get the clients to understand the improvements on the products require an extensive advertisement and product promotions. Much appeal on the adverts will emphasize on the improved contraindication of the drugs on patients and their availability in smaller packages that could be used for any level of dosage. The nature of this appeal requires more of a visual impression. In this regard, the company has scheduled to use four main modes of advertisement. The first priority will be given to advertisement on tele vision. This will be followed by advertisement on press (newspapers and magazines). The other batch of the advertisement funds shall be channeled to internet advertisement. Lastly, the company will have a direct communication with the potential clients to notify them of the latest development of the products. The advertisement through the different media will be carried extensively in the first month following the launch of the new products. During the first month, the company will also provide offers for purchases of large amounts of the drugs. Products like Aleve T-Shirts, drinking water, washing soaps and body lotion will be provided for purchases worth â‚ ¬20 or more. The company will also sponsor an athletics competition drawing key participants from all over the world. The event that is scheduled to take four days will be held in the first week of the marketing period at the headquarters in Leverkusen, Germany. The company has set aside â‚ ¬40 million for the purpose of advertisements, sales promotion, and the athletics championships. The amounts shall be distributed among the different tasks as follows: Amounts in millions Advertisement on television†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â‚ ¬12.5 Advertisements on newspapers and magazines†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â‚ ¬8.0 Advertisement through Internet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..â‚ ¬5.0 Direct mails†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â‚ ¬5.0 Product offers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â‚ ¬2.0 Athletics championships †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â‚ ¬10.0 Other expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â‚ ¬2.5 An allowance of â‚ ¬2.5 million is put aside for the other expenses that might emerge in the marketing period. It could be used for filling the gaps caused by a deviation in the estimated expenses. Other adjustments might also be made depending on the circumstances that will be identified in the due course. Description of location The company (commonly termed as Bayer Group) has locations in the five different continents in the world. It has major offices at its headquarters in Germany and in the United States. There are retail stores in over 100 countries in the world with some 315 operating companies (Mackenzie, 2011b, para.1). The products are readily available in these retail stores. There are arrangements with the local companies to distribute the products to clients in different parts of a given country. The clients that require large amounts of drugs like health institutions can be served easily through this mode. The company has also established an online retail shop. Through this mode, a client can order for products from any part of the regions online. By quoting the order quantity and the physical address, the management of the company will arrange for shipment of these products from the regional retail stores to the clients. All the transactions of this purchase will be carried out online. The clients may be required to take part in the distribution depending on their physical location from the company’s nearest retail store. Pricing strategy The company will offer products at relatively competitive prices. The products will be available in packets containing 100 tablets of each of the sizes (200mg, 300mg, and 400mg). A 200gm packet will go for â‚ ¬6.0; a packet of 300gm will be available at â‚ ¬8.5 whereas a packet containing 400gm tablets will go for â‚ ¬10. A 5% discount will be provided for cash sales throughout the first month of the new pro duct in the market. Another 5% discount will be provided for large purchases throughout the product’s period in the market. Summary and implementation There are competitors all over the world that deals in the same drugs. For instance, there are companies producing painkillers in countries like India. These provide challenges to the operations of the company in those regions. With the identification of the trend in the health products and making the necessary adjustments, the new products are bound to perform well in the market. The varying sizes of the tablets are and the subsequent differential prices will provide a strong advantage to the products over the competitors. The promotional strategy is developed depending on the popularity of the media and the kind of information that is to be delivered. The strategy is likely to expose the improved products to the targets. The sports event drawing individuals across the globe will attract a global audience thereby adding on the popularity of the products. With the proper management at, these advertisement and promotion, strategies will be implemented and the marketing objectives achieved. The new products will be launched at the beginning of the last quarter of this year (October 1, 2011) and the plan will be used for a period of one year. A sales analysis will be performed in the first two months after the launch. Sales report will be obtained from twenty retails stores form each of the continents. The retail stores will be selected to ensure that the different regions are presented to provide information that is more reliable. The progress of the plan towards achieving the marketing objectives will be revealed by this sales analysis. A significant deviation from the set targets will require an intervention by the sales team. References Bayer HealthCare. (2011a). Bayer HealthCare Products. Web. Bayer HealthCare. (2011b). Bayer HealthCare Worldwide. Web. Cohen, J. (2004). What Now for Users of Vioxx, Cele brex, and Bextra? MedicationSense.com. Web. Drug.com. (2011). Aleve Consumer Information. Web. Mackenzie, K. (2011a). Bayer HealthCare AG. Hoover’s Company Records, p. 116564. Austin. Retrieved from Proquest. Mackenzie, K. (2011b). Bayer AG. Hoover’s Company Records. Austin. p. 41808 Retrieved from Proquest.

Exercises for Editing Assignment Example | Topics and Well Written Essays - 500 words

Exercises for Editing - Assignment Example To repair a glass window, you will need these tools and materials. The tools include a glass cutter, a putty knife, a window scraper, a chisel, an electric soldering iron, a razor blade, a pair of pliers, and a paint brush. The materials you will need are putty, paint, hand cleaner, linseed oil, and glazier’s points. (15 pts.) You need tools and materials to repair a glass window. Edit the following sentences so they focus on the real subject, focus on the real verb, use the active voice, express parallel elements in parallel structures, do not have misplaced and dangling modifiers, and do not have verbal filler. Each sentence has only one of these kinds of errors. All of the required tasks were completed by the intern. (2 pts.) The intern completed all of the required tasks. Once they wilt, most garden sprays are unable to save vegetable plants from complete collapse. (2 pts.) Most garden sprays are unable to save vegetable plants from complete collapse once they wilt. There are several factors that have caused structure’s strength to be questioned by the engineers. (2pts.) There are several factors about the structure’s strength that made it questionable to the engineers. It is because the price of a college education has soared that many college graduates have accumulated large amounts of debt. (2 pts.) The price of a college education soared that many college graduates have accumulated large amounts of debt. The team leaders have not yet been designated by the project supervisor. (2 pts.)

OSHA Guide Rhetorical Analysis Assignment Example | Topics and Well Written Essays - 1000 words - 1

OSHA Guide Rhetorical Analysis - Assignment Example The present research has identified that the guide is a professional document that employs technical standards to pass its message. The document addresses the audience in a precise manner that ensures everything is made clear and straightforward from the beginning. The audience is gradually introduced to the problems and challenges encountered in the workplace, workplace safety measures and what is being done to solve the problems. The document opens in a manner that immediately introduces the audience to the main aims and objectives of the document. It is clear that any employee wants a workplace that is safe and with no technical challenges. Making this the core objective of the document from the beginning makes it draw more attention from the reader. Information presented in the document is precise and to the point. Diagrams and charts have been used to summarize important details to enhance faster comprehension by the audience. Similarly, important points are either bold or writt en in bullet points. This enhances the readability and comprehensiveness of the document and makes things clear and precise for easier comprehension. A quick scan of the document can be done by following the table of contents and the points emphasized in the document. This mode of presentation is beneficial both to the author and the audience. On the part of the author, the details required to complete the document are minimized. The format also favors the audience because scanning of the document can be easily done to capture the content, goal, and purpose of the guide. The guide presents the problem to the audience in a concise manner by use of charts and diagrams. The charts are colored and magnified in order to emphasize their relevance and significance to the reader. Information presented in the charts helps to emphasize the fact that workplace injuries are maximized and, therefore, this is a problem in the workplace. It creates the need for quick action and solutions on how to minimize workplace injuries by improving safety measures.

Portable Players Essay Example for Free

Portable Players Essay The innovation set by the Walkman has lead to the creation of different portable media for music listening. This paved the way for the consumers to forever change the way they listen to music (Bellis 1). In fact, the Walkman is considered to be the main catalyst which prompted many companies to re-invent their products to become handy and mobile. Previously, music and news were only confined in big mechanical boxes sitting inside a living room. No one ever imagined that a bulky listening device can actually be turned into something which will fit right into one’s pocket. The Walkman, with an offshoot of portable CD players, has greatly modified the way people establish their lifestyles. The establishments of portable media players, especially those which can play music, have increased a form of mobility for consumers. Practically, it is very obvious that people are now freer to work on other matters even while listening to their favorite tunes. For most cases, this can equate to greater productivity values in day to day activities. Moreover, having a portable listening device such as a CD player makes one’s feelings more invigorated. This can deliberately affect his outlook towards the tasks he is going to do. Aside from that, it is very likely that the convenience of having a portable media player can increase the ability of a person to interact with other people. On a personal note, the presence of portable listening devices is actually a two-faceted situation. On the positive side, people now have the option to bring along the music wherever they go and whenever they may demand for it. Portable media have truly become one convenient way to integrate an entertainment platform defying the limits of previous generations of bulky and impractical music devices. This enriches a person’s point of view because of the fact that he can actually make his life enjoyable by listening to his favorite music anytime. On the other side however, having portable media can actually spell some drastic effects towards an individuals’ personality especially when the use of such devices become uncontrollable. One reason why mobile music players have a positive effect to a person’s social life is the fact that they can satisfy the personal needs of people. For example, if one needs to relax a bit out of the daily routine work, then a simple click and popping of headsets to the ears would sustain a change in mood for the better (Weinberger 1). However, it is also possible that such person, with the right addiction level towards music, may forget that he is still actually a part of the greater social structure. It is very possible that he will tend to interact less and less with other people, become unproductive at work or even modify an attitude towards obsession. Add to that the fact that portable music players pose a certain degree of health risks. Personal stereo systems may actually induce hear loss with extended use according to Canada’s Minister of Health. Even the Media Awareness Network is concerned about having music which promotes racism, discrimination and violence which makes it more available to portable players. Technology is one of the main factors for the development of human society. But sometimes, there are also some consequences that it may induce for people to change their outlook in life, personal feelings and overall philosophy. In such a case, it is important that each person has the capacity to limit himself towards becoming a slave for technological advancement in which social interaction perspectives maybe compromised. As of the moment, the portable music players are still doing its job to satisfy the entertainment hunger of the people. It is only a matter of personal evaluation to help an individual look beyond the excitement of having a mobile music treasure box and see other consequences it may bring. Works Cited Bellis, Mary. Sony Walkman. About. com. 2008. 27 Feb 2008 http://inventors.about. com/od/wstartinventions/a/Walkman. htm. Health Canada, Its Your Health. Minister of Health. 2006. Her Majesty the Queen in Right of Canada. 27 Feb 2008 http://www. hc-sc. gc. ca/iyh-vsv/life-vie/stereo-baladeur_e. html. Media Awareness, Inappropriate Content in Music. Media Awareness Network. 2008. 27 Feb 2008 http://www. media-awareness. ca/english/parents/music/inappropriate/negative_effects_music. cfm. Weinberger, Norman. Musica Research Notes. Musica. uci. edu. 1996. 27 Feb 2008 http://www. musica. uci. edu/mrn/V3I1S96. html#coloring.

Health Care in the United States: An Evolving System Essay example --

The decision on who to interview regarding changes in the health care industry was an easy one and timed just perfectly. My boss and friend for many years will retire in May 2016. I instinctively knew she would be happy to share the many changes in healthcare and the impact these changes have had on her professional career. Regina Slone has been practicing medicine for forty-one years. She is a Professor of Pediatrics, a Pediatric Infectious Disease Specialist and the Section Head of Pediatric Infectious Diseases at the University School of Medicine and Children’s Hospital. She has spent the majority of her professional career in this organization. Dr. Slone holds an academic position combining teaching, clinical care and research which is the position of a traditional academic professor in a medical school. She is involved in activities related to the Center for Disease Control and Prevention (CDC) and the American Academy of Pediatrics (AAP). She has been on the city’s top docs list for many years. With these credentials, one can imagine the vast number of changes she has seen and the impacts these changes have made to the healthcare delivery system. During the past five years, she has seen increased bureaucracy at both at a medical school and hospital level. She feels the hospital functions more as a large business entity rather than a large clinical care organization. Growth, market share and competition continue to be the emphasis. We have become the leader of pediatrics and have a monopoly on the pediatric market. In fact, the SOM faculty doubled from 300 to 600 in an effort to keep wait times down and to compete in the private practice model. She believes Children’s Hospital has pushed too rapidly for growt... ...ine. One cannot forget the rewarding field in which our clinicians work and the many contributions from caring professionals, like Dr. Slone, to the field of medicine. These advancements and discoveries have promoted the health of children during her 41 years of practice. For that, many families our thankful and I am very fortunate to have worked closely with this remarkable individual during the wonderful and challenging times in healthcare. Works Cited Angst, C. M., Devaraj, S., & D'Arcy, J. (2012). Dual Role of IT-Assisted Communication in Patient Care: A Validated Structure-Process-Outcome Framework. Journal Of Management Information Systems, 29(2), 257-292. Schultz, H.A, & Young, K.M. (2013). Health Care USA: Understanding Its Organization and Delivery. Retrieved from http://www.jointcommission.org/assets/1/6/HAP_NPSG_Chapter_2014.pdf

Love Blinds

The course of true love is not only unsmooth, it is also irrational, whimsical, and unpredictable. This truth written by William Shakespeare is on ample display in one of his most popular romantic comedies, A Midsummer Night's Dream. Theseus formulates the correlation that exists between the insanity often expressed in the actions of desire and the words of a poet during his speech near the end of the play when he observes that â€Å"The lunatic, the lover, and the poet / Are of imagination all compact† (V. i. 7-8).The lunatic, lover and poet share the trait of achieving a state of consciousness that lifts them high over the hindrances that come with logic and allows them to glide sweetly over the chasm that will place them gently at the feet of the object of their desire. Theseus asserts that this leap of faith translate allows heaven to be transformed into hell for the lunatic, while the lover is allowed to transform the ugly into the beautiful, or hell into heaven. The poet is allowed his own special power; that of a God who can create from nothing either a heaven or hell.The implication found in Theseus' observation is that desire is really just a fantastic illusion stripped of its truth. Is Shakespeare asserting that desire is simply a false emotion? If so, then would not that mean that Theseus' desire for Hippolyta is a desire that is somehow released from this bondage of fantasy? But if that is so, then how to explain how he so readily fixed his desire upon another? Shakespeare gives no facile answer to these questions. Shakespeare chooses instead to make the paradox in question here the theme of the play.Throughout A Midsummer Night's Dream, the unpredictability of love and desire is surveyed as the characters set forth on their respective journeys toward a love that is completely off-kilter while also maintaining a foundation of reality that belies the magic of the forest. Helena's speech in the opening scene is the play's most direct evidence o f Shakespeare's thematic concern: â€Å"Things base and vile, holding no quantity / Love can transpose to form and dignity./ Love looks not with the eyes, but with the mind, /And therefore is winged Cupid painted blind† (I. i. 232-235). What Helena intuits is that desire is exempt from explanation, that it is contradictory and maddeningly and, ultimately, has the single greatest influence on human actions. Distraught over the revelation that her own beloved, Demetrius, is in love with Hermia instead of her, Helena asserts that though Demetrius is incapable of seeing she is as beautiful as Hermia.She believes that love is endowed with the authority to convert â€Å"base and vile† qualities into â€Å"form and dignity†-even ugliness and bad behavior can seem attractive to someone you love. She argues that since â€Å"love looks not with the eyes, but with the mind† that love therefore is not based on objective analysis, but subjective perception. These line s anticipate facts of the play's assessment of love to come, including Titania's desire for the ass-headed Bottom, which stands as the apex of the transformation of the â€Å"base and vile† into â€Å"form and dignity.†The theme of love's unsmooth path is portrayed through the conceit of things being off-center and out of balance throughout the multiple romantic entanglements, focusing especially on the asymmetrical relationships between the four young Athenians: Hermia loves Lysander, Lysander loves Hermia, Helena loves Demetrius, and Demetrius loves Hermia instead of Helena. The course of true love in this play is in actuality a quest to restore balance and set the world on an even keel once again.The goal is to get back to symmetry. Even the relationship between Titania and Oberon is subject to the power of balance being lost. In this case, the off-kilter quality arises from Oberon's coveting of Titania's Indian boy, which she believes is greater than his love for h er. Of course, Titania herself will submit to the tilted perception in her desire for Bottom. A Midsummer Night's Dream proposes that no easy route exists that reaches the object of anyone's desire.This is even true when both parties on are the same path and headed toward each other. Lysander and Hermia take this route, yet eventually discover a hindrance in the form of her father's wish that she marry another. Shakespeare is remarkably subtle at demonstrating how desire can influence the course of true love even when that desire is not carnal. In the end, Shakespeare seems to posit the idea that desire is not really in itself a false emotion, but is an illusion that often serves to make love false.

Latin Nouns of the Second Declension Endings