Women Activists Essay example - 1126 Words

In American history women were not given as many rights as men were. They were treated unfairly because of their gender. Throughout American history there were American women who took a stand and fought for women’s rights. Who were some American women right’s activists in American History that stood up for themselves and other women in throughout America? One women activist was Susan Brownell Anthony who was born February 15, 1820 in South Adams, Massachusetts (â€Å"Susan B. Anthony†). Susan B. Anthony was a great woman who was determined to change women’s rights. For example, there is a quote that states, â€Å"Susan B. Anthony dedicated her life to the cause, the woman Suffrage Movement† (qtd. in â€Å"Susan Brownell Anthony†). Through Susan’s life†¦show more content†¦Susan was part of finding the Nation American Woman’s Suffrage Association in 1890 that had focused on a nation amendment that would secure women the vote (â€Å"Susan Brownell Anthony†). She was president until 1900 (â€Å"Susan Brownell Anthony†). She also wrote and published a book. â€Å"The History of Woman Suffrage† was complied and published by Susan B. Anthony, along with Elizabeth Cady Stanton and Matilda Joslyn Gage which consisted of four volumes (Susan Brownell Anthony). The last major thing Susan B. Anthony did was she founded the International Woman Suffrage Council in 1904 and the International Council of Women in 1888 which brought international attention to suffrage (â€Å"Susan Brownell Anthony†). Susan B. Anthony was an accomplishing woman who â€Å"Led the only non-violent revolution in out country’s history—the 72 year struggle to win women the right to vote† (qtd. in â€Å"Susan Brownell Anthony†). Another women’s rights activist would be Elizabeth Cady Stanton. A quote about what Elizabeth did as a women’s rights activist would be †Å"While Elizabeth Cady Stanton is best known for her long contribution to the woman suffrage struggle, she was also active and effective in winning property rights for married women, equal guardianship of children, and liberalized divorce laws† (qtd. in Elizabeth Cady Stanton†). Elizabeth was born November 12, 1815 in Jamestown, New York (â€Å"Elizabeth Cady Stanton Biography†). Many women rights activists areShow MoreRelatedWomen as Abolitionists and Activists Essay1502 Words   |  7 PagesWomen have always been fighting for the rights of others and rights for themselves; they’ve stated time after time that everyone should be equal. Equality in America meant everything to women; equality between whites and blacks, Native Americans and whites, and women and all of America. â€Å"There is a great stir about colored men getting their rights, but not a word about the colored women; and if colored men get their rights, and not colored women theirs, you see the colored men will be masters overRead MoreWorld Traveler, Women s Health Activist1201 Words   |  5 PagesWorld traveler, women’s health activist, leader in an international organization; all of these things can be used to characterize Judith Timyan of Durham, North Carolina. Timyan works with an organization called FHI360, located in Durham, North Carolina where she currently resides though it is not where she spends most of her time. The world traveler does exactly that, travels the world. She and her husband, David, spend most of their time traveling around the world due to his job with the federalRead MoreThe Guerilla Girls Are A Women s Activist Art Group Essay2159 Words   |  9 PagesThe Guerilla Girls are a women’s activist art group. They are masked women who came together to make change in the world of art and women’s involvement in society. GG emerged in 1985 and still are active today in New York after 30 years of the emergence of the group. T he Guerilla Girls used posters with real statistics to show awareness of sexism in the art world and the discrimination of women in politics as well as in the mass media. The Guerrilla Girls spread awareness of sexism in art, discriminationRead MoreAngelina Grimke Weld : American Women Rights Activist, Abolitionist And A Leader Of The Women1535 Words   |  7 PagesAngelina Grimkà © Weld was an American women rights activist, abolitionist and a leader of the women suffrage movement. She was born in 1805 and spent most her life as an advocate for women rights in the United States. Her most notable works were realized when her article appeared in the local dairies in 1836. In 1838, she notably gave a speech to other abolitionists in Pennsylvania (Weld). The speech was an act of courage since there were protesters outside the hall who were hurling stones. Her speechRead MoreAfrican American Women Have A Long History Of Being Political Activists958 Words   |  4 PagesAfrican Americ an women have a long history of being political activists. African American foremothers, such as: Frances E.W. Harper, Maria Stewart, Sarah Mapps Douglass, Sarah Parker Remond, Harriet Jacobs, Mary Ann Shadd Cary, and Ida B. Wells were fighting for racial, social, and gender equality since slavery and the Emancipation Proclamation. Whether it is in print culture or in public culture African American women have continuously protested the treatment of African Americans and women in AmericaRead MoreWomen s Empowerment Organization For Women1492 Words   |  6 Pagesand the world. The organization believes that by building a community for women to be seen, heard and belong they are giving women something bigger than themselves to stand for and creating a healthier and more powerful society. I Am That Girl serves as a â€Å"safe space† for women through over 170 chapters worldwide reaching over 5 million people. The organization addresses the emotional, mental and physical well being of women both individually and as a gender, and by doing so raises the questions:Read MoreFeminism : A Studies Of Feminism1559 Words   |  7 PagesFeminism became a hot topic in 21th century, but anyone know what is Feminism means? Definition on Macmillan Dictionary says, Feminism is the belief that women should have the same rights and opportunities as men. As the abstraction, Feminism is an ideology. As the aim of Feminism is to establish and defend for equal political of gender double standard. Women have their own social right as men do, they are not have to stay at home and clean the house, they can go to work, they can have education, they canRead MoreFeminism : A New Form Of Rage From Modern Women s Right Activists1105 Words   |  5 Pages No â€Å"Slut† for Feminism Recent massive transnational protests named â€Å"Slutwalk† have marked a new form of rage from modern women’s right activists, stirring varied societal objections from both men and women towards feminists. From a defiant display of a thousand women dressing in underwear and fishnets storming down the streets of Toronto, to public declarations from well-known feminists stating they will never fight for the right to be called sluts, the re-appropriation of the word â€Å"slut† cannotRead MoreIslamic Freedom Of Choice Under The Islamic Charter940 Words   |  4 PagesIslamic feminism can be defined as women who advocate for their rights, gender equality, and social norms under the framework of Islam. Rooted in Islam, the movement’s pioneers have also utilized secular, Western, or otherwise non-Muslim feminist discourses. Advocates in the movement seek to highlight the deeply rooted teachings of equality in religion and encourage a questioning of the patriar chal interpretation of Islamic teaching through the Qur an, hadith and sharia towards the creation of aRead MoreAnalysis Between Old World and New World Gender Roles Essay1222 Words   |  5 Pages Throughout American history, women, have been discriminated against and did not receive the same political as well as social rights as men since America was heavily a patriarchal society. Although women were still not on the same level of power as men in America, when women began to actually make social and political advancements in the early 20th century, their newfound liberty exceeded the independence that women of Old World cultures received and this if evident in the book Breadgivers Anna

Essay about Characteristics and behaviors of an effective...

Characteristics and Behaviors of Effective Counseling The purpose of this paper is to analyze counselor behaviors and characteristics utilizing a case study from the COUN 6100 learning resources (n.d.). The first section will include aspects of the counselor’s responses I find to be effective. The next will examine areas where I see the counselor’s interactions as ineffective. The final section will feature an overview of how the factors in the preceding sections might impact the case study session. Effective Characteristics and Behaviors Levitt (2001) stresses active listening as a key element of successful counseling interactions. This listening style includes a number of verbal and nonverbal skills that give the client a sense of†¦show more content†¦He uses this planning summary as a way of closing their time together. Ineffective Characteristics and Behaviors Sheperis and Ellis (2010) describe the informed consent process and intake as an important part of establishing the structure and boundaries of the client relationship. In this scenario, the counselor asks some intake questions but neglects to cover the informed consent information regarding confidentiality limits. In bringing this up at the end of their meeting, the counselor may create anxiety for the client that can’t be addressed as the session is ending. Earlier in the session, the client became upset at the counselor’s closed question regarding threatening behaviors. The counselor then uses threatening behaviors as a reason to break confidentiality when discussing informed consent. This could have a negative impact on the client’s trust in the therapist and generate fear that may negatively impact the relationship. Cooper (2010) states that developing rapport with a client is critical to a successful relationship. While a counselor is always listening for client comments or ideas that might be challenged as the relationship grows, the foundation should be in place before this challenging happens (Levitt, 2001). In this case study, the client discloses several difficult things related to his wife’s perceptions of their relationship. The counselor challenges him each time with aShow MoreRelatedEssay Characteristics and Behaviors of Effective Counseling1190 Words   |  5 Pages Characteristics and Behaviors of Effective Counseling Characteristics and Behaviors of Effective Counseling In order for the counseling process to be effective for the client the characteristics and behaviors of the mental health counselor must be effective. To be an effective mental health counselor the process must include both the art and science of helping clients when they struggle. This paper will address both effective and ineffective characteristics of the given transcriptRead MoreCounselor Beware Of Ethical Sovencies1260 Words   |  6 PagesCounselor Beware of Ethical Sovencies There are different outlooks that are perceived when an individual has chosen counseling as a career. People tend to ask, â€Å"why do you want to deal with other people’s setbacks. There are those that choose the career of being a counselor that maintain a sense of compassion for others, while maintaining the professional guidelines of ethics. Effective counseling is a two-way street. It takes a cooperative effort by both the person receiving counseling andRead MoreEssay on Traits of an Effective Counselor1065 Words   |  5 PagesCounselor characteristics are also an important part of the therapeutic dynamic. As the case study demonstrates, the professional counselor began with a good rapport and empathy. I believe the session was effective because the client and the counselor worked together with re-evaluating how the client was going to improve his circumstances. In this case study, the counselor establishes a good relationship and empathy with the client, which allows him to be completely honest about his thoughts andRead MoreCharacteristics of Effective Counseling654 Words   |  3 PagesWhat personal qualities or characteristics might enhance someones ability to be an effective individual and group counselor? Clearly, compassion, caring, and genuine concern are all prerequisites for effective counseling. Yet there are also specific subsets of characteristics, traits, attitudes, beliefs, values, behaviors, and experiences that help a counselor become more effective for their clients. These characteristics differ according to whether the counselor operates in primarily an individualRead MoreCharacteristics Of An Effective Counselor1340 Words   |  6 Pages Characteristics of an Effective Counselor Desirà ©e M. Ericksen Liberty University â€Æ' Abstract This paper reviews four published papers and/or studies that have researched the characteristics of effective counselors. Each of the papers/studies list their own set of characteristics, but share a common thread of empathy, compassion, warmth, genuineness and emotional stability. After reviewing each paper and research study, additional analysis was applied to the above five characteristics with theRead MoreAn Effective Substance Abuse Counselor1268 Words   |  6 PagesTo become an effective substance abuse counselor, there are six key points which include: knowing the principles of MI, being able to help strengthen a client’s coping skills, being able to utilize OARS, understanding Thomas Gordon’s Twelve Roadblocks, being knowledgeable about drugs, and having knowledge of assessing and Individualizing Evidence Based Treatment Plans. An effective substance abuse counselor needs to utilize the OARS. The OARS acronym includes: open-ended questions, affirmationsRead MoreEssay about Characteristics of an Effective Counselor1693 Words   |  7 Pagesï » ¿ Characteristics of the effective counselor April R. Tessmer Liberty University Author Note I d like to acknowledge the wonderful help that I received from one of the finest professors at Liberty University Online. I am very grateful to you, Dr. McCarthy, who provided me with the much needed suggested improvements and gave me the tools to complete this research paper. Thanks! Abstract The characteristics that make up an effective counselor are the personality traitsRead MoreEvaluation Of An Effective Treatment Plan985 Words   |  4 Pagesclient was suffering from. Counselor agreed with community social worker that client exemplifies characteristics of Agoraphobia. The key characteristic that was identified in client’s behavior was that she does not leave her home. Client has a fear of being in public places. Client depends on her granddaughter to do all of her out of the home errands. After a multitude of characteristics were identified, intervention/treatment plan can be developed. Client alongside counselor will work together to developRead MoreTherapeutic Approaches Provide Counselors With Different Ways Of Addressing Issues1295 Words   |  6 PagesTherapeutic approaches provide counselors with different ways of addressing issues. Each approach provides a different perspective and thus a different way of looking at a problem. Some of these approach es include experiential and relationship-oriented therapies and cognitive behavioral approaches. Gestalt therapy focuses on awareness of our experiences in the here and now. Behavior therapy focuses on behavior and solving specific behavior problems. Cognitive behavior therapy emphasizes how our thoughtsRead MoreProfessional Identity Paper1699 Words   |  7 Pagesï » ¿ The Professional Identity of a Counselor-in-Training COUN5004 The Professional Identity of a Counselor-in-Training What is professional identity? Is it the philosophies that a professional holds regarding their profession? Is it the roles and characteristics that are required in a listing of their job description? Or is it related to the resources available for a working professional to continually develop their skills within their profession? Professional identity is all of these

Nathaniel Essay Example For Students

Nathaniel Essay Nathaniel is a magicians apprentice. All apprentices live in their masters homes and their masters teach them magic, how to summon demons, and provide schooling for their apprentices. The also pick a name for them. The name is so that a magician or demon doesnt find out what a persons birth name because knowing someones birth name is a source of power to an enemy. Now to the story. The story starts when Nathaniel is selected to be an apprentice to Mr. Arthur Underwood. He trains Nathaniel, only he doesnt realize that Nathaniel is brighter than he looks. When Nathaniel is ten, he finishes all the books that his master said would keep him until he was twelve. At the age of ten, Nathaniel meets the villain of the story, Simon Lovelace. His master takes the liberty of showing him off to the other magicians. Simon questions Nathaniels smarts, and proves that Nathaniel is smart. Nathaniel answers all the questions correctly, but that ticks Simon off. Then, Simon puts a spell on Nathaniel, and embarrasses himself and his master. Since then, Nathaniel has been focused on revenge. When he turns twelve, he summons a demon called Bartimaeus. Nathaniel charges him to steal the Amulet of Samarkand. Little does Nathaniel know that Simon was planning to use it to overthrow Mr. Rupert Devereaux, the Prime Minister, and the rest of the government. One day, Nat haniel charged Bartimaeus to spy on his master in the study, but Nathaniel is called down to the study to talk to his master, exactly where Bartimaeus is. Mrs. Underwood uses Nathaniel because thats his name, but its also his birth name. Bartimaeus hears it and thinks its his second name, but in the study, Mr. Underwood schedules a day for his official Naming. Bartimaeus is thrilled to hear this because whatever punishment Nathaniel uses, he can just direct it back at Nathaniel. Nathaniel threatens with a spell that confides Bartimaeus in a tin and Bartimaeus eventually backs down. A couple of days after Nathaniel was Named, Mr. Underwood, family, Named apprentices, and other ministers are invited to Parliament for a gathering. Now Nathaniel is officially name John Mandrake. At the gathering, an attack is carried out by a group of people that call themselves the Resistance. The Head of Internal Affairs, Mr. Underwood, is really upset about this attack because he is supposed to be in charge of the finding and stopping the Resistance. Nathaniel is upset, but has better things to do. Nathaniel makes Bartimaeus to spy on Lovelace. Bartimaeus runs into a messenger imp and reads a letter addressed to Sholto Pinn. Bartimaeus goes to the shop owed by Sholto Pinn and tries to get more information on the Amulet, but gets caught and is taken to the Tower of London. There he is questioned and put in a prison specially designed for demons. Bartimaeus escapes with the help of Farqual and Jabor, Lovelaces servants. Bartimaeus loses the servants and goes back to Nathaniel, only to find that Nathaniel has gotten into real trouble with his master. Nathaniel got caught spying and his master was mad, furious more like it, and gets interrupted when Simon shows up at his door. Simon demands to know where Mr. Underwood hid the Amulet, but Underwood doesnt know what Simon is talking about. Simon keeps asking whether he can see Underwoods study. Finally Underwood gives in. During all this, Bartimaeus helps Nathaniel to escape. Despite the djinnis warning, Nathaniel goes down to the st udy and confesses. Simon sends one of his servants to kill everybody in the house and burn it down. Nathaniel gets away, only with difficulty. Thus ends Mr. and Mrs. Arthur Underwood. Nathaniel goes into hiding and begins to plan out his revenge. Bartimaeus helps him by what he found out about Simon and Lovelace. Nathaniel asks Bartimaeus to go and scout a way to get to the conference that Simon is holding outside of London. .ua01e9851a9a0ce1d5b5b89bbb912676b , .ua01e9851a9a0ce1d5b5b89bbb912676b .postImageUrl , .ua01e9851a9a0ce1d5b5b89bbb912676b .centered-text-area { min-height: 80px; position: relative; } .ua01e9851a9a0ce1d5b5b89bbb912676b , .ua01e9851a9a0ce1d5b5b89bbb912676b:hover , .ua01e9851a9a0ce1d5b5b89bbb912676b:visited , .ua01e9851a9a0ce1d5b5b89bbb912676b:active { border:0!important; } .ua01e9851a9a0ce1d5b5b89bbb912676b .clearfix:after { content: ""; display: table; clear: both; } .ua01e9851a9a0ce1d5b5b89bbb912676b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua01e9851a9a0ce1d5b5b89bbb912676b:active , .ua01e9851a9a0ce1d5b5b89bbb912676b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua01e9851a9a0ce1d5b5b89bbb912676b .centered-text-area { width: 100%; position: relative ; } .ua01e9851a9a0ce1d5b5b89bbb912676b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua01e9851a9a0ce1d5b5b89bbb912676b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua01e9851a9a0ce1d5b5b89bbb912676b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua01e9851a9a0ce1d5b5b89bbb912676b:hover .ctaButton { background-color: #34495E!important; } .ua01e9851a9a0ce1d5b5b89bbb912676b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua01e9851a9a0ce1d5b5b89bbb912676b .ua01e9851a9a0ce1d5b5b89bbb912676b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua01e9851a9a0ce1d5b5b89bbb912676b:after { content: ""; display: block; clear: both; } READ: Antigone The Tragic Hero of EssayGetting bored, Nathaniel goes out and explores the streets and meets a paper boy called Stanley. Carrying his scrying glass, the boy and his friend, Fred, steal it and take it to a girl named Kitty. Nathaniel figured out that he just had an encounter with three of the members of the Resistance. Bartimaeus comes back and is escorts Nathaniel to the conference building where they sneak in and find their way to the conference room.

Oskar Schindler free essay sample

If you saw a dog going to be crushed under a car, wouldn’t you help him†. He went from being a selfish, greedy player to a savior for the Jewish people. In the end, he did what most Germans wouldn’t do, and that’s saving a large portion of a race that was discriminated against during this time. Oskar Schindler was born on April 28, 1908 in Zwittau, Austria-Hungary. He grew up wealthy and happy in one of the worst environments of this time. In the book Oskar Schindler: Righteous Gentile, it reads â€Å"He was known as a carefree party lover and future business man† This tells you that the people around him knew he was a handful, but had a great future ahead of him because of his family. As a child to his teenage years, Oskar didn’t really make good decisions mainly because of his wealth. In an article it reads, â€Å"He was born catholic, but from an early age je inhabited a world of sin† (Pottinger, article). We will write a custom essay sample on Oskar Schindler or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This tells that he had good teachings but at an early age was exposed to the bad parts of the world. Oskar had to work many jobs due to the great depression. In an article it says, â€Å"never one to miss a chance to make money, he marched into Poland on the heels of the S. S. † (Pottinger, article). This explains that Oskar made money anyway he could, even if it meant illegally. The depression also opened more opportunities for Oskar also. In the article â€Å"Oskar Schindler: 1908-1974†, it says â€Å"He has presided or the demise of the family business and became a salesman when opportunity came knocking in the guise of the war â€Å". It shows that when Oskar’s family businessman went bankrupt, he became a businessman to make profit off the war. Consequently, Oskar worked a lot of jobs because of the hardships faced during the war. During the time of Oskar’s life Germany was changing rapidly. In 1933 Hitler and the Nazis came to power and made plans to change Germany. An article says â€Å"the Nazis, who came to power in Germany believed that Germans were racially superior and that Jews were deemed inferior, were an Alien threat to the so called German racial community† (U. S. Holocaust museum). When Hitler came into power he had already established his plans to eliminate the Jewish race. The Nazis persecuted not only Jews, but people out of the ordinary too. One article reads† By 1935 Sudeten Germans who wanted to avoid being labeled as communists or social democrats joined the Nazi Sudeten German Party. †(Yourdictionary). The Sudeten Germans would be known as communist, so they joined the Nazi party to avoid death or persecution. The Germans invaded Poland and started to put Jews in ghettos. â€Å"Jews were herded into crowded ghettos, randomly beaten and humiliated, capriciously killedâ€Å" (Pottinger, Article). The Germans started to punish the Jews in Krakow. â€Å"The Germans decided that, to stay in the ghetto, Jews would have to work. Anyone who didn’t have a job including children and older people had to leave. Eventually, only 15,000 Jews were left. (Roberts, 27). The Germans forced Jews in ghettos to work. Others had to leave or got sent to die. In 1944 Allies invaded Poland and Germans eventually surrendered. â€Å"As the Russian Army approached, Nazis tried to desperately to complete their program of liquidation and sent all remaining Jews to die† (Pottinger, Article). When the Russian army neared the Nazis tried to quickly eliminate the rest of the Jews. The allies were winning the battle against Germany. An article states that â€Å"The marches continued until May 7, 1945, the day the German armed forces surrendered unconditionally to the Allies† (U. S. Holocaust museum). This says that the Allies marched into Germany and the Germans had no choice but to surrender. Overall, the Germans tortured the Jews and killed many till the allies came. Oskar Schindler eventually saved up enough money to get a factory known as the Emalia. â€Å"Schindler’s Emalia as it was known served as a haven for Jews â€Å". Schindler factory was run by Jews which saved them from death and other disastrous things. Schindler’s main focus was to help the Jews. â€Å"In addition to the approximately 1,000 Jewish forced laborers registered as factory workers, Schindler permitted about450 Jews working in other nearby factories to live at Emalia as well â€Å"(Crowe). He used the Emalia as a place for the Jews to live till they could be moved. Schindler had mainly Jews working in his factory. â€Å"One of his assistants drew several versions of a list of up to 1200 Jewish prisoners needed to work in the new factory† (Crowe). This helped about 1200 escape from death.

Marketing plan for Aleve

Marketing plan for Aleve Using Aleve now that Vioxx and Bextra have been taken off the market Company overview Aleve is a drug that is produced by Bayer HealthCare LLC. This company operates all over the world. It has its headquarters in Leverkusen Germany. The company operates in over a hundred countries in the world and employs over a hundred and ten thousand individuals throughout its channels of operation (Mackenzie, 2011b, para.2). The company deals in a variety of products that are further grouped into different divisions.Advertising We will write a custom research paper sample on Marketing plan for Aleve specifically for you for only $16.05 $11/page Learn More These include Animal health, Pharmaceuticals, Consumer Care and Medical care (Mackenzie, 2011a, para.1). The headquarters of these divisions are located differently. The division of Pharmaceuticals and Animal health are based in Germany whereas those of consumer car and medical care are found in the US, (Bayer Healthcar e, 2011b, para.1). Aleve is a product in the consumer care category. The company makes use of the local companies in the different parts of world where it has its establishment to help in product distribution. These local companies liaise with the local authorities and other regulators to ensure that the company operates within the legal procedures for business. Executive summary of a marketing plan Bayer HealthCare LLC is a company that deals in a variety of health products for human and animals as well (Mackenzie, 2011b, para.1). The company was established in 1863 by Friedrich Bayer and Johann Friedrich Weskott as a dyestuff factory. The company has seen various developments to be the current dealer in health products. The company’s clients are human patients as well as animal keepers. It currently deals in a range of products that are doing well in the market. The company had massive sales in the last financial year. The best sold product last year was Betaferon ®/ Beta seron ® with sales of about â‚ ¬1206 million (Bayer healthcare, 2011a). Aleve was one of the twenty best selling products of the company last year with total sales of â‚ ¬273 million (Bayer healthcare, 2011a). The company has been out to provide quality health care products for human and animal health. It has been the concern of the management to provide products that conform to health requirements as provided by legislation on health matters. This is aimed at positioning their products well above the others in the markets. To improve on the overall sales, the company has made improvements on certain products in the consumer care division. The new products will be available in qualities and quantities that are considered improvements on the previous product.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company shall adopt a marketing strategy that will be u sed to expos the new product in the market and increase sales. The plan will go for one year after which it may be adopted depending on the performance. Description of the target market Aleve is in a pharmacological class of drugs called non-steroidal anti-inflammatory drugs (NSAIDs). Aleve is used to relieve pain and inflammation of the body tissues. Aleve can be used for minor aches, pains, or fever. It is appropriate for the managing pain in arthritis, tendonitis, menstrual camps, gouts, and many others (Drugs.com, 2011, para.2). Thus, the targeted customers for the products are the individuals with such problems. The dosage for this product also differs depending on the nature of the health problem to be managed. Aleve drug has side effects and it is not recommended for use by some groups of individuals. These include young children, pregnant mothers, and nursing mothers. These groups are not included in the target market. The drug is also not recommended for use by individuals with history of heart problems, stroke, high blood pressure, liver or kidney disease, asthma, or bleeding disorder. These individuals may use the drugs under the directions of a physician (Drugs.com, 2011, para.7). Due to the probable side effects even on the recommended users, there is a need to take the dosage as directed by the physician. The medication should not be taken in large quantities and neither should it be used for a long period. In the event that the drug has to be used for a long time, there is need to consult with the doctor who will check if there are side effects following the prolonged use of the drug. Description of the competitors Competition in consumer care products is intensified by factors like the prices of the drugs, their availability to the customers, their suitability and effectiveness in pain relief, and their side effects on the users. Some of the key competitors include Pfizer, Johnson Johnson, and BASF SE among others (Mackenzie, 2011b, para.3). T he companies would always want to medical drugs that have little or no side effects on the users.Advertising We will write a custom research paper sample on Marketing plan for Aleve specifically for you for only $16.05 $11/page Learn More The contraindications will also limit the individuals who would use the drugs thereby narrowing the market. The dosages of the different drugs also differ among individuals. This necessitates packaging in different sizes to accommodate all the users. The company that issues products in varying sizes will have a better market than the others with fixed package sizes will. Several health products were available that can be used for the relief of pain just like Aleve. Vioxx, Celebrex and Bextra fall in a category of drugs called Cox-2 inhibitors. These fall in a broader category termed as Non-Steroidal anti-inflammatory drugs (NSAIDs) that also include Aleve (Drugs.com, 2011, para.1). Fortunately, some of these products have been eliminated in the market following the adverse side effects that they had on the users. Some of the drugs that have been eliminated in the market had fixed packages that were to be used by every individual regardless of the level of the pain and other factors like body weight that determine dosage. Drugs like Bextra were associated with serious side effects like severe skin reactions that would result into deaths (Cohen, 2004, para.4) the drug is also contraindicated on the individuals who are allergic to sulfa drugs. The drugs have been found to be no better than the old NSAIDs. Drugs like Bextra came in one size that was to be used for everyone. This is different from the older NSAIDs that came in different sizes. It is important to recognize the fact that contraindications of drugs have a high association with the dosage. The contraindication can be reduced by using the lowest dosage that is allowed (Cohen, 2004, para.7). This is achievable if there are smaller packs of the drugs. With the differential packaging, individuals are able to get the lowest dosage for the relief of their pain and inflammation. Description of product or services The company has understood the changing trend in the market for the consumer care product. It has noted some of the weaknesses that saw some competing products being withdrawn from the market. Drugs like Celebrex had effects similar to Vioxx and Bextra creating a possibility of withdrawal as well. The company has improved on its manufacturing processes to reduce the contraindications of the drugs.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company produces various brands of Aleve (Naproxen) namely Aleve, Anaprox, EC-Naprosyn, Naprelan, and Naprosyn (Drugs.com, 2011). However, the company has opted to center more on the production of two main brands Anaprox and Naprosyn. The drugs will only be available as tablets. Due to the differential needs of the users, the two brands shall be provided in varying sizes. The sizes will be 200mg, 300mg, or 400mg. The smallest size is a reduction of the initial tablets that were 220g. The physiological effects of the drugs have been fully established and the drugs could be obtained over the counter. Cases of minor aches and pain can be managed by the drug without a prescription from the doctor as long as the user follows the directives that accompany each package. However, there are certain individuals who have to consult a physician even for the management of a minor ache by these drugs. These include individuals who have history of a heart problem, hypertension, asthma, stroke, respiratory problems, or other related disorders. The drug need not be used by patients who have undergone some surgical operation related to the heart and neither should the drugs be used before such operations. All conditions under which the drugs cannot be used are provided as user directives attached to the packs of the drugs. Marketing budget The current products to be promoted in the market are improvements on the previous products that the company has been dealing in. To get the clients to understand the improvements on the products require an extensive advertisement and product promotions. Much appeal on the adverts will emphasize on the improved contraindication of the drugs on patients and their availability in smaller packages that could be used for any level of dosage. The nature of this appeal requires more of a visual impression. In this regard, the company has scheduled to use four main modes of advertisement. The first priority will be given to advertisement on tele vision. This will be followed by advertisement on press (newspapers and magazines). The other batch of the advertisement funds shall be channeled to internet advertisement. Lastly, the company will have a direct communication with the potential clients to notify them of the latest development of the products. The advertisement through the different media will be carried extensively in the first month following the launch of the new products. During the first month, the company will also provide offers for purchases of large amounts of the drugs. Products like Aleve T-Shirts, drinking water, washing soaps and body lotion will be provided for purchases worth â‚ ¬20 or more. The company will also sponsor an athletics competition drawing key participants from all over the world. The event that is scheduled to take four days will be held in the first week of the marketing period at the headquarters in Leverkusen, Germany. The company has set aside â‚ ¬40 million for the purpose of advertisements, sales promotion, and the athletics championships. The amounts shall be distributed among the different tasks as follows: Amounts in millions Advertisement on television†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â‚ ¬12.5 Advertisements on newspapers and magazines†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â‚ ¬8.0 Advertisement through Internet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..â‚ ¬5.0 Direct mails†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â‚ ¬5.0 Product offers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â‚ ¬2.0 Athletics championships †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â‚ ¬10.0 Other expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â‚ ¬2.5 An allowance of â‚ ¬2.5 million is put aside for the other expenses that might emerge in the marketing period. It could be used for filling the gaps caused by a deviation in the estimated expenses. Other adjustments might also be made depending on the circumstances that will be identified in the due course. Description of location The company (commonly termed as Bayer Group) has locations in the five different continents in the world. It has major offices at its headquarters in Germany and in the United States. There are retail stores in over 100 countries in the world with some 315 operating companies (Mackenzie, 2011b, para.1). The products are readily available in these retail stores. There are arrangements with the local companies to distribute the products to clients in different parts of a given country. The clients that require large amounts of drugs like health institutions can be served easily through this mode. The company has also established an online retail shop. Through this mode, a client can order for products from any part of the regions online. By quoting the order quantity and the physical address, the management of the company will arrange for shipment of these products from the regional retail stores to the clients. All the transactions of this purchase will be carried out online. The clients may be required to take part in the distribution depending on their physical location from the company’s nearest retail store. Pricing strategy The company will offer products at relatively competitive prices. The products will be available in packets containing 100 tablets of each of the sizes (200mg, 300mg, and 400mg). A 200gm packet will go for â‚ ¬6.0; a packet of 300gm will be available at â‚ ¬8.5 whereas a packet containing 400gm tablets will go for â‚ ¬10. A 5% discount will be provided for cash sales throughout the first month of the new pro duct in the market. Another 5% discount will be provided for large purchases throughout the product’s period in the market. Summary and implementation There are competitors all over the world that deals in the same drugs. For instance, there are companies producing painkillers in countries like India. These provide challenges to the operations of the company in those regions. With the identification of the trend in the health products and making the necessary adjustments, the new products are bound to perform well in the market. The varying sizes of the tablets are and the subsequent differential prices will provide a strong advantage to the products over the competitors. The promotional strategy is developed depending on the popularity of the media and the kind of information that is to be delivered. The strategy is likely to expose the improved products to the targets. The sports event drawing individuals across the globe will attract a global audience thereby adding on the popularity of the products. With the proper management at, these advertisement and promotion, strategies will be implemented and the marketing objectives achieved. The new products will be launched at the beginning of the last quarter of this year (October 1, 2011) and the plan will be used for a period of one year. A sales analysis will be performed in the first two months after the launch. Sales report will be obtained from twenty retails stores form each of the continents. The retail stores will be selected to ensure that the different regions are presented to provide information that is more reliable. The progress of the plan towards achieving the marketing objectives will be revealed by this sales analysis. A significant deviation from the set targets will require an intervention by the sales team. References Bayer HealthCare. (2011a). Bayer HealthCare Products. Web. Bayer HealthCare. (2011b). Bayer HealthCare Worldwide. Web. Cohen, J. (2004). What Now for Users of Vioxx, Cele brex, and Bextra? MedicationSense.com. Web. Drug.com. (2011). Aleve Consumer Information. Web. Mackenzie, K. (2011a). Bayer HealthCare AG. Hoover’s Company Records, p. 116564. Austin. Retrieved from Proquest. Mackenzie, K. (2011b). Bayer AG. Hoover’s Company Records. Austin. p. 41808 Retrieved from Proquest.

Exercises for Editing Assignment Example | Topics and Well Written Essays - 500 words

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OSHA Guide Rhetorical Analysis Assignment Example | Topics and Well Written Essays - 1000 words - 1

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